Imagine Digital finds success for its clients through a proven strategic and creative process. This begins with the removal of assumptions. Our first goal is to deeply understand our client’s business model, processes and human resources. After this understanding is in place, then we can identify the organisation’s strengths, weaknesses and opportunities. From there, we recommend solutions. The vehicles of our solutions are marketing strategies, brand identity design, websites and online advertising.
The experience of our team is tailored exclusively to working with large enterprises. We understand the nuances of large company structures and we constantly hone our client experience model to ensure our clients always feel heard and understood.
Through this RFP process, we will determine together, whether or not we are the best fit for a strategic partnership. Once successful, we look forward to learning and understanding your goals – ultimately to bring your vision to life on a global stage.
Information wins wars. Through the collective of services and products proposed in this new business line, Guardsman customers can receive information from multiple sources simultaneously – creating a Vantage point. The benefit of real time, holistic data about the things that matter to us most allows us to make better decisions, faster.
The symbol of the falcon in flight represents this Vantage. The bird can safely gather all the information from a situation, then make a decision swiftly and correctly. Our design choices focus on a calm, intelligent, timeless aesthetic, applicable to any direction this business line elects to take in the future.
Data protection is one of the most prevalent conversations today. Everything we do generates data – which needs to be protected. Visually, this idea nods to three things: our fingerprints, a lock and a power symbol. A Cypher is a code – a method of protecting our data and the information it reveals.
Our design choices here again go for a sense of intelligence and timelessness, but uses louder colours and patterns to drive the idea of a code. Visually, we’ve created a pattern that is intentionally left open for interpretation – a further exploration of the idea that information is revealed from data.
Digital Content Strategy
To plot where and how these assets will be created, developed and maintained, first we need a Digital Content Strategy.
The core asset (or main property on the street) to be built, will be your website. This is the only digital asset that you own entirely. It is not dependant on a parent company like Facebook or LinkedIn. This is the strongest representation of your brand online. A standalone site for this elite division will enable clients to have chat support , book consultations and request quotes, Creating a high end customer experience by just a few clicks. This also captures valuable data and traffic insights.
The second asset will be used to build the credibility of the site, and that’s Blog Content. This works in two ways: the human way and the artificial intelligence way. The human way means that persons searching online can find relevant articles provided by your company. Finding these at the right time directly influences that person’s decision making process. The artificial intelligence comes in to also scan your content to determine by way of an algorithm, whether or not your content is relevant to the person searching for it, and if so, at what point to show them that content. This, in simple terms, is how organic reach works via search engine optimisation. We can then fast track that process by setting up paid campaigns, which is the next digital asset to be built.
Places ads alongside content on any of the hundreds of millions of pages in the Google Ad Network.
Widens that Display reach by automating media buying in an even larger pool of display devices, such as screens in malls or airplanes - once connected to a programmatic network.
Places ads about your company at the top of the Search Engine Rank Page - above all of the organic content.
The next digital asset is your email list. This is usually used for customers that are qualified either through the sales funnel or from being past customers. GDPR compliance laws require that consent be given to receive emails from a company.
These emails can then be used to test pilot promotions, invite customers to exclusive deals and receive feedback on the service rendered.
Rounds out our PPC assets by placing ads either before, during, after, or alongside the videos you watch on YouTube. These tend to be extremely cost effective, as you only pay for them if someone clicks on the ad.
Social Media Profiles
A summary of all the aspects to be considered in a TVC production is placed below. While some TVC’s can cost as little as 2000USD with stock footage and narration, budgets can also soar well into the millions, depending on the idea and the management of the project. Our recommendation is to consider these requirements before budgeting for this production.
Scripting & Storyboarding
Determining where to shoot
Selecting who will be in the ad
Set Filming & Photography
Capturing video and stills on the day
Video Editing, Audio Production, Colour Grading
Placement, Media Scheduling, Media Buying
How do we know if the brand is working?
After it’s designed and the assets are set up, we set up data points to find out how people feel about the brand. These points are then analysed and a report is delivered. This process is called sentiment analysis.
The framework of this relies on all of your digital assets. It can be as simple as a poll on the website, asking people whether they like the experience or not. It can be as complex as creating a pilot campaign and running an A/B test which releases two versions of an ad and compares which one people react to more. The findings then influence design decisions going forward.
The beauty of all this is flexibility. We can constantly test, observe and learn, so that the brand is in a constant state of improvement.