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The Cooper Effect

A global conversation on the shared journey into tomorrow with digital marketing

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E-commerce

E-commerce Challenges from the Caribbean Perspective

What does e-commerce have to do with training alpacas? The customer journey has changed forever, so we’re taking a closer look at e-commerce in the Caribbean, and its unique challenges

Dominic de BourgJanuary 13, 2023

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E-commerce

Driving Economic Growth with Digital Marketing: The Caribbean Context

Digital marketing is unique in its ability to allow businesses to reach markets beyond geographical borders, expanding exposure and potential earnings. Hand-in-hand with greater reach is the capacity to maximise ad spend down to the cent.

D'Andre FraserJanuary 13, 2023

E-commerce

A Strong Case for Soft Selling

It's tempting to push your message and products in the market. You know they're what your audience needs. But sales and marketing have undergone major changes over the years. Here's why you need the soft sell.

Kwesi GrimesJanuary 13, 2023

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Ideas

The Cooper Effect

E-commerce Challenges from the Caribbean Perspective

Driving Economic Growth with Digital Marketing: The Caribbean Context

A Strong Case for Soft Selling

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