How do you stay on top of crushing your social media goals?
Are you posting three times a week? Are you able to create engaging headlines that stand out? What about finding the time to create content – you know, the amazing videos and pictures that your audience loves to see and has grown accustomed to?
If you’re able to find the time to do everything that goes into running your social platforms well, congrats! But, if you are a small to medium business, you may find that all the aspects of social media can be not only overwhelming but difficult to manage as a one-person operation or even with a small team.
So, we’re diving into a few little secrets of the social media management game, which will help you streamline your efforts. These will save you time while ensuring that your efforts reach the right audience at the right time.
After all, the more you can streamline your social media management, the more time you have to focus your attention on the parts of your business that need it the most.
Here are five of the very best social media tools out there – and I’ll tell you why!
5 of the best social media tools
1. Hootsuite – Your All-In-One Provider
With more than 18 million customers, Hootsuite is one of the world’s most widely used social media management tools.
What’s great about this platform is that it allows the user to execute social media strategies across multiple accounts and multiple social media networks. You can use Hootsuite to manage your Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube accounts.
Hootsuite can also schedule, analyse metrics, monitor activity, and allows you to engage with customers all in one place.
The platform makes the automation of all your social media accounts a breeze with a simple interface.
Value: The free version limits you to three social media accounts and the ability to schedule 30 posts at any given time. With the paid version, you have unlimited scheduling with more social media accounts and, of course, more features!
Tip: To take your social media game to the next level, use the ‘Schedule & Duplicate’ option. This allows you to duplicate your posts while giving you the opportunity to shorten or lengthen your hashtags to suit each social media platform.
2. Tailwind – Your Pinterest Scheduler
Tailwind is a complete social media management tool for Pinterest, and recently Instagram. The platform allows users to schedule posts, create and discover content, and overall amplify your reach with just one tool.
Pinterest is so much more than saving inspirational posts for cooking, travel and household renovations. When used intentionally, Pinterest can grow your reach substantially and, by extension, can drive traffic to your website. But, to achieve that reach on Pinterest, you must pin consistently every day, throughout the day.
Pinterest recommends that 15-25 quality Pins per day is ideal for growing your Pinterest account. However, the average person does not have enough time to sit on their mobile devices and pin all day. Therefore, Tailwind makes it much easier for you to remain consistent on the platform by automating the manual (and tedious) process of creating and posting pins.
Value: Tailwind offers a free trial, but once you have exhausted the number of pins and posts allocated for the trial, you will be asked to upgrade your account to continue to schedule and send more Pins.
Tip: Take advantage of the Tailwind Tribes/Communities. Tailwind Tribes are groups of Pinterest members who create content in similar niches and have agreed to work together as a community by sharing each other’s relevant content. What’s great about these tribes is that you don’t need a paid account to share your content within your community.
3. Creator Studio – Your Social Media Management Game Changer for Instagram and Facebook
Creator Studio is a relatively new (it launched globally in August 2018) free social media management tool from Facebook. This tool allows the user to manage, post, monetise, and monitor your content (including videos) across your Facebook and Instagram pages.
It is a great free option for small businesses, freelancers, and influencers looking to automate the publication process while still having insight into how their content is performing.
Other social media management platforms offer a free version with a limited number of posts that can be scheduled. Creator Studio, however, gives you an unlimited number of scheduled posts for Facebook and Instagram.
If your business only utilises Facebook and Instagram, Creator Studio gives you a great bird’s eye view of your content, allowing you to toggle between both platforms effortlessly.
Value: Completely free!
Tip: Duplicating your posts is easier from the Instagram side. Doing it this way allows you to publish, schedule or save your post onto Facebook without switching between the two platforms.
4. Answer The Public – Your Consistent Stream of Social Media Content Ideas
We have all heard the saying that “content is king”. But content is not easy to generate consistently, nor is it easy to generate content ideas that your audience actually wants to read and engage with.
Answer The Public collates, tracks and alerts you to the important questions being asked on Google and displays that data in a beautiful visual context. This data gives you, the small business owner or marketer, the guidance needed to create great marketing content – content that your audience is actively asking for!
Value: The free version of this platform gives you up to three searches a day. Alternatively, you can pay for the pro version, which provides you with unlimited searches and greater reporting options.
Tip: While Answer The Public is not a keyword tool, it can help you generate keyword ideas based on the topic you have searched for.
5. Canva – Your Graphic Artist
While some businesses have been able to succeed on social media from solely posting photos, a major part of social media is creating stunning graphics.
Canva’s drag-and-drop features make it easy to consistently create amazing graphics without the additional cost of a graphic design team.
It truly has everything you will need to create captivating imagery from stock photos to fonts, filters, shapes and icons.
Tip: Explore and release your inner graphic artist. The templates provided are to give you an idea of the types of graphics you can aspire to create. Remember, millions of people use this amazing platform as well, so simply leaving the templates as it is, comes across lazy. Go ahead, try to set yourself apart from the pack!
Creating and managing your social media content doesn’t have to be hard. There are so many tools out there that are great in providing you with everything you need to confidently raise your social media game!
Bernadette is a digital media consultant and social media content creator. Aside from her professional portfolio, she is an avid blogger and runs a successful online store! Backed by her knowledge of psychology, her considerate and amicable persona has developed her abilities to connect with individuals on a business level. She offers strategic consultancy to many small and large businesses in the realm of marketing, coordinating and management. As a digital media consultant, her mission is to help you grow your business through digital marketing and increase your revenue by sending the right message to your audience.