We all know the phrase “content is king” but do you know why compelling content is essential?
It’s because good content will bring people back to your website over and over again. Repeat users can be converted into loyal customers and subsequently may even become your best brand advocates and community builders.
So, engaging content is essential, but if copywriting is not your strong point – don’t worry! We’ve got seven simple tips to take your content to another level.
7 Copywriting Tips to Improve Your Content
Use a copywriting formula for your posts. There are various formulas available which are proven to appeal to a wide audience. One is known as PAPA which stands for problem, advantages, proof, and action.
Outline the problem, suggest advantages to solving the issue, present proof that your business can resolve the issue and then encourage the customer to act by contacting you.
Keep your language simple and concise. A lot of people are turned off by overly complicated words or jargon that they cannot understand. So, unless you are writing for a specialist audience, make your copy simple, straightforward, and easy to follow so that you can appeal to as many potential customers as possible.
This tip is also essential to keep in mind when you are writing for search engine optimization (SEO). Search engines, such as Google, can spot keyword stuffing and will rank your website accordingly. Keeping your content simple, useful, and relevant will ensure it ranks higher on search engine results pages and drive targeted traffic.
When possible, make your copywriting personal. This will help you to connect with your customers and encourage them to develop a trusting bond with you.
One of the best ways to grow your community and keep people coming back to your website is to make your copy as personable, and therefore unique, as possible. This doesn’t mean that you have to always share something about yourself but is also covered by customer testimonials and reviews.
Any kind of copy that helps to give a human side to your company will strengthen the connection between you and your audience.
Check your copy over for spelling, grammar, and punctuation and, if possible, get another person to check it as well. Many customers equate copy with professionalism so if your content is error strewn, or lacks commas and full stops, it will undermine your message.
Attention to detail matters because people notice mistakes, and errors will have a knock-on impact on your brand reputation.
Do your research and write with your audience in mind.
There are a lot of blogs, posts and articles on the internet, all vying for people’s attention, which makes it difficult to stand out. However, if you know exactly who you are talking to, what they want to hear, and what you want to say, you have already enhanced your chances of being heard above the melee.
Who is your ideal customer? What are their interests? What are their characteristics? Create a detailed image of the person you are targeting and keep that in mind whenever you write.
Don’t write if you don’t feel like it. Some people suggest putting up blogs or social media posts every single day and, if you can produce that amount of well written copy on a daily basis, that would probably be ideal. But, realistically, there are times when you just don’t have any inspiration or motivation to write and, if that’s the case, you should not force it.
Your customers will see through half-hearted copy and search engines like Google will actually punish you for churning out copy just for the sake of it. It’s much better to produce worthwhile copy that offers people something of value rather than undermining your credibility with copy that does not resonate.
Include an easy-to-follow call to action (CTA). At the end of the day, you want your content to lead to something whether that’s a purchase, the customer calling you for more information, or a subscription to your monthly newsletter.
Make sure your CTA moves your customer further along the marketing or sales funnel. A CTA will also help you to monitor the success of that particular copy or marketing piece.
You may not be a natural copywriter but hopefully these tips will make the process easier. Content will always be King, so it pays to understand how to get the most out of it.
Karen Rollins is Senior Writer at Yello Media Group. Karen fell in love with words through her mother who would read all kinds of books to her before bedtime. She realised that stories form connections, fuel our imagination, and teach us how important it is to never stop dreaming. When she isn’t reading or writing, Karen can be found watching every type of sport on TV, exercising, or listening to 60s/70s music. She also loves to travel, especially off the beaten path.